The Save the Titmouse campaign was launched in 1976 in the beach area of Playa del Rey.  At the time, bumper stickers were found on 80% of all cars, and the most popular one was Save the Whale.

A research effort was launched to study the Titmouse, the favored habitat, common behavior practices, etc.  This research project resulted in a document “Save the Timouse” that was meant to inform and entertain readers with 1970s humor a la SNL.

A set of merchandise was generated including: tee-shirts, bumper stickers, visors, and the pamphlet itself.

With a marketing budget of $0.00, the merchandise effort was not terribly successful.

However, a public park on Culver Blvd in Playa del Rey was dedicated as Save the Titmouse park with great signage.